The Digital Health Category & Identity Reset
What it is
Digital health is evolving faster than most companies can adapt. Clinical rigor, product innovation, and AI advancement mean nothing if the market doesn’t understand who you are—or why you matter. The companies that win will be the ones with a clear identity, a differentiated category position, and a cohesive narrative that aligns clinical, product, and GTM.
This engagement redefines the core of who you are: your category, your identity, your differentiation, and the strategic narrative that ties clinical, product, and GTM together into one coherent, credible story.
Process
How It Works
Position Your Organization to Win
Engagements range from $150,000 to $250,000 depending on scope and organizational complexity. If now is the moment to clarify your identity, sharpen your category position, and align your leadership around a unified narrative, we can help you begin the process.
Request a consultation to discuss fit, timing, and next steps.
