Six06 has helped organizations realize nearly $1 billion in enterprise value
Six06 has helped organizations realize nearly $1 billion in enterprise value
Strategy that makes the next decision obvious.
Six06 is a B2B strategy practice—brand, commercial, and AI—for mid-market and PE-backed leaders.
Featured Insights
How We Help
Most strategy work ends with more questions. Six06's ends with a decision. We start in the market—customer interviews, competitive analysis, real signal—and deliver brand, commercial, and AI strategy your leadership team can act on.
How We Help
Most strategy work ends with more questions. Six06's ends with a decision. We start in the market—customer interviews, competitive analysis, real signal—and deliver brand, commercial, and AI strategy your leadership team can act on.
How We Build Strategy
Every Great Strategy Starts With an IDEA
I
INVESTIGATE
Laying the Foundation
D
DEFINE
Crafting the Strategy
E
EVALUATE
Pressure-Testing the Plan
A
ADAPT
Sustaining Success
I
INVESTIGATE
Laying the Foundation
The best strategies start with the right questions. We dive deep into your business, market, and audience to uncover the insights that matter most. From market research to stakeholder interviews, we leave no stone unturned in understanding your unique challenges and opportunities.
Key Activities
Conduct market and customer research Analyze competitors and industry trends Interview stakeholders across the business Audit current state of brand, marketing, or AI
D
DEFINE
Crafting the Strategy
With insights in hand, we shape a cohesive strategy that aligns with your goals and positions you for growth. Whether it’s brand repositioning, a marketing plan, or an AI roadmap, this is where vision turns into a clear path forward.
Key Activities
Develop strategic roadmaps and frameworks Write brand positioning and narrative strategies Build marketing integration plans Build AI integration plans
E
EVALUATE
Pressure-Testing the Plan
Before committing at scale, every strategy needs scrutiny. We challenge the assumptions, define what success looks like, and explore potential risks and blind spots. The goal is confidence—that your strategy is viable, resilient, and ready for execution.
Key Activities
Stress-test assumptions with scenarios and models Set clear success metrics and benchmarks Analyze risks and contingencies Review alignment with internal capabilities
A
ADAPT
Sustaining Success
Markets shift. Customers evolve. That’s why strategy can’t stay static. We monitor results, gather feedback, and refine your approach—ensuring the strategy stays relevant, resilient, and effective over time.
Key Activities
Track performance data continuously Hold regular review and learning sessions Gather customer and market feedback Adjust strategy and execution in response
I
INVESTIGATE
Laying the Foundation
The best strategies start with the right questions. We dive deep into your business, market, and audience to uncover the insights that matter most. From market research to stakeholder interviews, we leave no stone unturned in understanding your unique challenges and opportunities.
Key Activities
Conduct market and customer research Analyze competitors and industry trends Interview stakeholders across the business Audit current state of brand, marketing, or AI
D
DEFINE
Crafting the Strategy
With insights in hand, we shape a cohesive strategy that aligns with your goals and positions you for growth. Whether it’s brand repositioning, a marketing plan, or an AI roadmap, this is where vision turns into a clear path forward.
Key Activities
Develop strategic roadmaps and frameworks Write brand positioning and narrative strategies Build marketing integration plans Build AI integration plans
E
EVALUATE
Pressure-Testing the Plan
Before committing at scale, every strategy needs scrutiny. We challenge the assumptions, define what success looks like, and explore potential risks and blind spots. The goal is confidence—that your strategy is viable, resilient, and ready for execution.
Key Activities
Stress-test assumptions with scenarios and models Set clear success metrics and benchmarks Analyze risks and contingencies Review alignment with internal capabilities
A
ADAPT
Sustaining Success
Markets shift. Customers evolve. That’s why strategy can’t stay static. We monitor results, gather feedback, and refine your approach—ensuring the strategy stays relevant, resilient, and effective over time.
Key Activities
Track performance data continuously Hold regular review and learning sessions Gather customer and market feedback Adjust strategy and execution in response
Why It Works
The IDEA Framework™ takes strategy out of the abstract and makes it real. By testing assumptions, aligning stakeholders, and adapting as conditions shift, it ensures that every engagement delivers results you can measure today and sustain over time.
The IDEA Framework™ takes strategy out of the abstract and makes it real. By testing assumptions, aligning stakeholders, and adapting as conditions shift, it ensures that every engagement delivers results you can measure today and sustain over time.
What Our Clients Say
Brand Strategy & Transformation
"Six06 helped us cut through brand confusion and bring clarity to the market. Their strategic brand architecture work gave us the structure we needed to unify six legacy companies under one brand, without losing the equity we’d built regionally. For a highly acquisitive, private equity–backed business like ours, that clarity wasn’t just cosmetic—it created a scalable platform for long-term growth."
Jim Bennett
VP, Growth & Enablement
MEI Industrial Solutions
Brand Strategy & Transformation
"Six06 helped us cut through brand confusion and bring clarity to the market. Their strategic brand architecture work gave us the structure we needed to unify six legacy companies under one brand, without losing the equity we’d built regionally. For a highly acquisitive, private equity–backed business like ours, that clarity wasn’t just cosmetic—it created a scalable platform for long-term growth."
Jim Bennett
VP, Growth & Enablement
MEI Industrial Solutions
Brand Strategy & Transformation
"Six06 helped us cut through brand confusion and bring clarity to the market. Their strategic brand architecture work gave us the structure we needed to unify six legacy companies under one brand, without losing the equity we’d built regionally. For a highly acquisitive, private equity–backed business like ours, that clarity wasn’t just cosmetic—it created a scalable platform for long-term growth."
Jim Bennett
VP, Growth & Enablement
MEI Industrial Solutions
Have Questions?
Email us at info@six06strategy.com or submit an inquiry form.
© 2026 Six06 Strategy All Rights Reserved
Six06
Have Questions?
Email us at info@six06strategy.com or submit an inquiry form.
© 2026 Six06 Strategy All Rights Reserved
Six06
Have Questions?
Email us at info@six06strategy.com or submit an inquiry form.
© 2026 Six06 Strategy All Rights Reserved
Have Questions?
Email us at info@six06strategy.com or submit an inquiry form.
© 2026 Six06 Strategy All Rights Reserved