Unlock Your Brand's Full Potential
Brand Positioning
How We Position Your Brand
Organizations often reach moments where their brand no longer reflects their strategy, vision, or ambition. Markets shift, expectations rise, or internal changes create misalignment. In these moments, clarity isn’t optional—it’s a strategic necessity.
Six06 brings the research, thinking, and narrative discipline required to sharpen your position, unify your leadership team, and articulate a brand built for the future.
What to Expect
Key Deliverables
01
Positioning & Narrative Framework
A clear articulation of who you are, what you stand for, and how you win.
01
Positioning & Narrative Framework
A clear articulation of who you are, what you stand for, and how you win.
02
Market, Customer & Competitive Insight
Research synthesized into strategic clarity about your audience, category, and advantage.
02
Market, Customer & Competitive Insight
Research synthesized into strategic clarity about your audience, category, and advantage.
03
Messaging Architecture
Structured messaging that aligns communication across teams and channels.
03
Messaging Architecture
Structured messaging that aligns communication across teams and channels.
04
Value Proposition Development
A differentiated articulation of the unique value your brand delivers — and why it matters.
04
Value Proposition Development
A differentiated articulation of the unique value your brand delivers — and why it matters.
05
Strategic Brand Platform
A clear, cohesive foundation that unifies positioning, value prop, narrative, and messaging into one direction-setting system.
05
Strategic Brand Platform
A clear, cohesive foundation that unifies positioning, value prop, narrative, and messaging into one direction-setting system.
06
Leadership Alignment & Story Sessions
Collaborative working sessions that unify leadership around a clear, confident brand direction.
06
Leadership Alignment & Story Sessions
Collaborative working sessions that unify leadership around a clear, confident brand direction.
01
Positioning & Narrative Framework
A clear articulation of who you are, what you stand for, and how you win.
02
Market, Customer & Competitive Insight
Research synthesized into strategic clarity about your audience, category, and advantage.
03
Messaging Architecture
Structured messaging that aligns communication across teams and channels.
04
Value Proposition Development
A differentiated articulation of the unique value your brand delivers — and why it matters.
05
Strategic Brand Platform
A clear, cohesive foundation that unifies positioning, value prop, narrative, and messaging into one direction-setting system.
06
Leadership Alignment & Story Sessions
Collaborative working sessions that unify leadership around a clear, confident brand direction.
Featured Brand Positioning Case Study
How the Right Brand Architecture Positioned GTI for Exit
Challenge
Following a series of private equity–backed acquisitions, GTI Group found itself managing multiple brands, fragmented messaging, and diluted market presence. With no brand roadmap and unsynthesized research, the organization needed clarity to unify its companies and prepare for future growth.
Solution
Six06 Strategy worked with GTI to evaluate brand architecture scenarios and implement a Branded House structure that balanced cohesion with flexibility for future acquisitions. We designed a scalable identity system, redefined the brand narrative, and built a marketing engine on HubSpot CMS to support sales-driven growth.
Results
Five brands were successfully unified under a single, cohesive identity. Eleven custom HubSpot templates streamlined marketing execution. Within 16 months of the rebrand, GTI was strategically positioned for — and achieved — a successful acquisition.
Challenge
Following a series of private equity–backed acquisitions, GTI Group found itself managing multiple brands, fragmented messaging, and diluted market presence. With no brand roadmap and unsynthesized research, the organization needed clarity to unify its companies and prepare for future growth.
Solution
Six06 Strategy worked with GTI to evaluate brand architecture scenarios and implement a Branded House structure that balanced cohesion with flexibility for future acquisitions. We designed a scalable identity system, redefined the brand narrative, and built a marketing engine on HubSpot CMS to support sales-driven growth.
Results
Five brands were successfully unified under a single, cohesive identity. Eleven custom HubSpot templates streamlined marketing execution. Within 16 months of the rebrand, GTI was strategically positioned for — and achieved — a successful acquisition.
Featured Insights
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Stay Ahead With Powerful Insights
Get exclusive insights, actionable strategies, and ideas delivered straight to your inbox.
Stay Ahead With Powerful Insights
Get exclusive insights, actionable strategies, and ideas delivered straight to your inbox.
Stay Ahead With Powerful Insights
Get exclusive insights, actionable strategies, and ideas delivered straight to your inbox.
Your Next Strategic Move Starts Here
Let’s talk about how strategy can unlock your next phase of growth, transformation, or innovation.
Your Next Strategic Move Starts Here
Let’s talk about how strategy can unlock your next phase of growth, transformation, or innovation.
Your Next Strategic Move Starts Here
Let’s talk about how strategy can unlock your next phase of growth, transformation, or innovation.
Your Next Strategic Move Starts Here
Let’s talk about how strategy can unlock your next phase of growth, transformation, or innovation.
Have Questions?
Email us at info@six06strategy.com or submit an inquiry form.
© 2025 Six06 Strategy All Rights Reserved
Six06
Have Questions?
Email us at info@six06strategy.com or submit an inquiry form.
© 2025 Six06 Strategy All Rights Reserved
Six06
Have Questions?
Email us at info@six06strategy.com or submit an inquiry form.
© 2025 Six06 Strategy All Rights Reserved
Have Questions?
Email us at info@six06strategy.com or submit an inquiry form.
© 2025 Six06 Strategy All Rights Reserved